BANGKOK and CHICAGO (December 2, 2024) – The world’s premier luxury real estate brand is returning to Thailand, partnering with a leading Bangkok-based development sales and marketing team to launch Christie’s International Real Estate Thailand.

The new firm is led by Chinnatatt Sirichanachai, a highly experienced professional in luxury sales and marketing. Sirichanachai has assembled a team that will continue to represent luxury new construction on behalf of developers, while also serving the resale market for high-end condos and villas.

Christie’s International Real Estate Thailand is strategically located in the heart of Bangkok and will establish a second office in Phuket in 2025. It plans to open additional locations throughout Thailand in the coming years.

“We will execute our vision for exceptional real estate service by drawing upon our luxury expertise, deep knowledge of the local market and experience in development sales,” said Sirichanachai. “Behind the Christie’s International Real Estate brand, combined with our global network and local expertise, we will shape the luxury market and drive success.”

As an affiliate of Christie’s International Real Estate, the firm’s agents and clients will benefit from national and international exposure and referral opportunities through the brand’s global luxury network, which has affiliates in nearly 50 countries and territories. Clients will also enjoy exclusive marketing partnerships with Christie’s, the world-leading art and luxury business.

Christie’s International Real Estate Thailand launches on the heels of the opening of Christie’s new Asia-Pacific headquarters in Hong Kong. Both Christie’s International Real Estate and Christie’s will leverage the unique synergies between the worlds of high-end real estate, art, and luxury goods to serve clients in Asia’s growing luxury market.

“The partnership with Christie’s International Real Estate marks a significant step in aligning Christie’s leadership in fine arts, and luxury across Thailand and the CLMVT region. While enhancing Christie’s brand as a trusted name in luxury lifestyle, this collaboration reflects our commitment to meet the growing demand for luxury real estate, while offering unparalleled opportunities for collectors and investors,” said Prapavadee Sophonpanich, Vice President and Managing Director of Cambodia, Laos, Myanmar, Vietnam, and Thailand (CLMVT) for Christie’s.

Thailand’s luxury housing market is on the rise. Relative affordability in relation to other Asian markets, along with a stable economy and favorable investment climate have spurred interest from local and foreign buyers and developers. Launches for new housing units tripled from 2022 to 2023 as the market emerged from the pandemic, while housing demand and tourism have surpassed pre-COVID levels. Currently, Thailand is the leader in Asia for branded residences, with THB106 billion (US$3.1 billion) worth of property for sale or under development, according to a September 2024 report by hospitality consulting group C9 Hotelworks.

Christie’s International Real Estate Thailand is already representing two of Bangkok’s most anticipated luxury developments: Porsche Design Tower Bangkok, the legendary sports-car-inspired brand’s first project in Asia, which will feature 22 condominiums priced from US$15 million to $40 million; and The Residences 38, an ultra-luxury high-rise offering 56 condominiums atop 115 apartments serviced by the high-end French hospitality brand, La Clef. Both developments are located in Sukhumvit.

“We are in the right place at the right time with the right partners. The Thai luxury real estate market is undeniably robust, with great interest from around the world. In Christie’s International Real Estate Thailand, we have a strong local operator who is eager to leverage the reach and resources of our brand to bring a new level of service to a luxury clientele,” said Helena Moyas de Forton, Managing Director, EMEA and APAC, Christie’s International Real Estate.

Christie’s International Real Estate continues to build its portfolio in Asia. In addition to Thailand, the brand recently entered Singapore, Vietnam, Japan, the United Arab Emirates and India.