As a long time Whitefish investor and business leader, John has a unique approach among his peers. There are no good or bad markets, there are only good or bad deals. The market is dynamic. It can be stable or volatile, with undervalued and overvalued offerings. Throughout it all, there are equity-building opportunities, but how does one quantify the data? John says trust is paramount. "Our role as advisors is to focus on developing fully transparent, relationship-based and data-driven transactions, which ultimately translates to the greatest value for our clients. Because trust, and not necessarily agreement, is essential in the role of an advisor." John has served on many boards and advisory committees over the years, and is currently a sitting director of the Planning Board for the city of Whitefish. John can be reached directly at jm@purewestmt.com or 406.270.5187.